Monday, June 30, 2014

Monday at ESPN

Today is my last Monday at ESPN--sad.  Overall it has been a very interesting time. 

This weekend I spent some time outside the office catching up with family in the area.  Updated the blog wth some new photos.

Today is the end of the month/beginning of the month staff meeting.  I am also meeting with some other staff members and my sponsor about some ongoing projects.

Similarly I hope to cut a V/O for a video project and get some edits/clearance for an article I am writing for PR Tactics about training the next communicator.

   

Saturday, June 28, 2014

Photos from my visit to ESPN's DC2 on Friday.

The ESPN media towers which show past SportsCenter commercials at a touch of the screen.  There are more than 400 streaming commercials being shown simultaneously.  A touch of the commercial enlarges the video and runs the entire commercial.  Pretty slick tech.

I think this is one of the coolest conference rooms in the world. It even has a putting green in the corner. It is in the building where I work.

 Here is the video wall at ESPN's DC2.

Here is the ESPN DC2 quote wall.  This is just a part of the wall.  I am sure ESPN fans will recognize some of the quotes here.

A selfie in front of the ESPN video towers.

Thursday, June 26, 2014

My first ESPN byline!

It is Thursday morning here at ESPN.  Photo of the day is this lovely brick shaped bank which is part of ESPN's CSR.  Their charities of choice include the Boys and Girls club as well as their own V foundation.  The V foundation will be featured prominently at the upcoming ESPY awards.

One of the most interesting conversations I had yesterday was with the ESPN social media leader who talked with me about social media metrics. 

I also had an interesting conversation with the New York office about the upcoming hot dog eating contest on July 4. 

Today's biggest headline is the USA - Germany soccer match at the world cup today. I expect a lot of employees around here will be multi-tasking as they cheer on the USA to win and proceed in the brackets for the championship

On the how does it benefit my home institution question, I also had a preliminary exchange between my dean and the School of Library and Information Sciences (SLIS) about finding an intern or master's student to work with ESPN on a major archiving project they are working on.

Finally, two exciting tidbits.  I will have my first byline on ESPN Front Row and I was just informed yesterday that my abstract has been accepted for the upcoming PRSA conference in DC in October.  All in all a good week so far.




Wednesday, June 25, 2014

Wednesday at ESPN


So I am posting a few photos of my time at ESPN today.  The place has a cool vibe, Everyone is very busy.

I am working on four projects myself. It is exciting to see all the things going on.  This week there is Wimbledon, FIFA World Cup, the NBA draft, ESPN the Body magazine, baseball and a wide variety of other activities including the July 4 Hot dog eating contest.

See the photos below.  Of particular interest to me is the ITK kiosk where they inform employees about what is going on at ESPN.  These kiosks are scattered throughout the campus and a wonderful communication tool.



Monday, June 23, 2014

Another busy day at ESPN today.  Chuck Pagano, coach of the Indianapolis Colts visited the campus and took a bunch of questions from employees as well as made the rounds on several ESPN communications properties.  Pagano has a new book out entitled Sidelined, which chronicles his battle with cancer.  Very humble man, endearing speaker.

Also had a long discussion with ESPN's CSR director.  Very interesting observations and discussions of how to integrate CSR efforts across the rest of the organization.  Also lots of information about strategy and tactics.

Wrote questions for an analyst about the upcoming NBA draft, circulated some ideas for PR positioning as they relate to a new Saturday Night Football broadcast booth team. Also started work on the SEC channel launch.








Here is a picture of the campus from outside the Communications building.  Note the Antenna farm in the distance.  The curved rectangular antenna is one of only two in the world.  NASA has the other one.
Monday morning and soon time for my first staff meeting.  Should be interesting.  Last night I completed a draft of an article for PR tactics about training the next communicator and today I hope to meet with the Colts head coach Chuck Pagano who is selling a new book talking about his recovery from cancer.

Hopefully folks have tuned in to the new Sports Center set.  What a marvel of modern technology.  The premier was last night.  Reminded me of the days when we would run the board for the Cavalier Review.

Amazing all the interesting things going on here.  Really impressed with the organizational dynamic of this group.

Friday, June 20, 2014

So my ESPN adventure started on Wednesday, flying in form Charlotte to Hartford and then venturing out to the ESPN campus in Bristol.

So far this has been an incredibly exciting opportunity with lots to do and a lot of chances to do something meaningful.

I have written a draft of an article for PRSA tactics, a video treament for many uses at ESPN and met with nearly 1/3 of the ESPN communications staff and it is only day 2 1/2!

I am looking forward to catching up with others on the staff and continuing to produce and learn.  Someone once described this as a grown-up internship but I think if it more as an immersion into the real world. Already I am seeing things that I will be taking back to the classroom and some fodder for some academic papers.

I will try and post photos of the antenna farm this weekend.

So far I have touched Wimbledon, The NBA draft, the World Cup, a new high tech studio launch, three Internet properties and an upcoming visit from the Colts head football coach Monday.

I also have on deck some internal communications items, the launch of the SEC channel and some other interesting projects.